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4 Powerful Reasons to Use Video in Your Marketing Strategy

4 Powerful Reasons to Use Video in Your Marketing Strategy

YouTube is the number one social network today and video is everywhere. It’s clear to see that this medium is here to stay – videos are the most consumed type of online content that there is. And it’s easy to see why; a short video can easily summarise a lengthy blog post, and they tend to be more conversational and easier to interact with than other types of content. According to statistics, over 60% of businesses are using video in their content marketing strategies, and over 80% of these businesses feel that it is important. So, what are some of the most powerful reasons to consider hiring a videographer for your next marketing campaign?

Boost Conversions and Sales:

Videos can lead to some serious money-making. Simply adding a video of your product, rather than just static photos, to your landing page can increase your conversions by more than a whopping 80%. Videos can be great for converting visitors into customers; explainer videos, in particular, can be very effective in helping a potential customer learn everything that they need to know about a product so that there’s no doubt in their mind when it comes to making the decision that they have to have it.

Improve Engagement on Social Media:

If social media is a huge part of your content marketing strategy, using video in your posts can seriously improve the engagement that you get from your audience. Algorithms on social networking sites like Facebook are designed to prioritize video, meaning that when you post a video clip rather than a photo or a text status, your followers are more likely to see it sooner and earlier on in their newsfeed, which can lead to more likes, comments, shares, and interaction with your business page.

Improve Customer Relationships:

The fact that you can use video to get the next best thing to speaking to your audience in person means that it takes away the ‘robot’ factor of text-only communications, and helps you build a stronger, more trusting relationship with your customers. And as any good marketer knows, trust is the best foundation for conversions and sales – the more your customers trust you, the more likely they are going to return to your business time and time again. Video content is more likely to engage your audience and bring up strong emotions for them, which can encourage trust in your brand.

Choosing a Videographer:

A good videographer is a key to building excellent video content for your next marketing campaign. A professional videographer will be able to capture the essence of your business, products, staff, and anything else that you would like to share with your audience via this medium. They will also have connections to editors and other professionals who can turn the raw footage into an engaging video that gets you the results you need. Check out this post by A Wing Visuals – things you need to know before hiring a videographer – to help you get started.

Today, video is a crucial part of most marketing campaigns. From quick, simple clips to explainer videos and even feature-length documentaries, there are several powerful ways to use video to connect with your audience and improve sales.

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