Entrepreneurs today rely heavily on their digital assets, when it comes to the productivity and goodwill of their business. Mobile applications are considered to be an essential digital asset in this modern business world including restaurant apps, IT related services apps, hotel apps, ticket booking apps, ecommerce apps, gaming apps and much more. These all sorts of mobile apps are merely designed and developed to provide an ease to the end users. Many entrepreneurs become victims to the “Positive Thinking Trap” and consider their failure as a “taboo”.
Mobile app market is chock-full of apps that are developed to meet the diverse needs of users all around the globe. Customers have a great choice of applications for any taste. But there lies another dilemma, when a market is in competition there are high chances of failure. Studies have shown that almost 80% of the applications are deleted after 3 days of installation.
Now the question here arises why mobile applications fail? Who is responsible for the failure of mobile apps? Well before an app goes live within the market, it must be tested thoroughly. Mobile app testing companies are important stakeholders in this regard. But the failure must not be just associated with one reason at all i.e improper testing of an application. It can be one of them but other reasons must also be highlighted.
Why Mobile Applications fail?
Lack of Uniqueness and creativity – Replicas are common now-a-days. Many businesses today fail because they try to replicate the other ones’ applications. They don’t realize that users are smart enough to detect which features of a particular app are similar to the XYZ brand application. Organizations must try to come up with the innovative/creative element in their application, which makes it an obvious differentiation with that of others in the market.
Lack of Market Research – Understanding the needs and wants of the targeted audience, is at the core of any business. But what if a business fails to understand this? Obviously it would lead to the destruction of a business. This needs to be tackled by organizations, while conducting proper market research before they plan out for a development of a particular mobile app.
Sub-standard Quality Interface – When users face flaws like poor design, errors and crashes in the newly installed apps, chances are they may stop using it right at that time. It is therefore the responsibility of developers to ensure the error-free product interface.
Difficult to use – Users expect to have an absolute ease while using an application. They assume that the design of the app is understandable and easy to use. Convenience and reliability are the key success factors for any mobile application development.
Less attention to the feedback of users – The treasure for any business is the feedback that it receives from its users. Most of the time, users report about some errors and disruptions they face while using an app, while many users also provide constructive feedback like creative ideas for how to make it more eye-catching and prominent among users.
Poor marketing strategy – Developing an accurate, step-by-step marketing strategy is essential for the sake of your app promotion. Try to develop a strategy through which you would be able to place your product in the minds of your targeted audience.
Lack of testing – Testing is an inevitable part of any complicated development process. All the features and services of the app must be well tested to ensure the best quality app, before going live with it.
Lengthy registration process – The first impression of your application lies in the registration process it starts from. This means that the process of signing up new members should be as fast and simple as possible.
Now that you are aware of some of the key reasons behind the failure of some mobile applications, we assume that you’ll make careful decisions while developing an app. Nevertheless, it is very challenging for an organization to develop its app with an aim to reach a large number of users, while ensuring that the app may not fail.
Pre-planning, effective research, design and testing along with post services is no doubt considered to be the highlighting aspects of a mobile application development process. It is recommended to outsource the services of a mobile app testing company in order to ensure the quality of your app while optimizing costs. It will have some initial costs involved but the results would be much better than those of in-house analyzation and evaluation of an app.
As a Senior Marketing Consultant at Kualitatem, Ray Parker loves to write tech-related news, articles, specifically quality assurance and information security. Apart from his techie appearance, he enjoys soccer, reading mysteries, and spending long hours working over at the New York office.